Pre-Suasion: A Revolutionary Way to Influence and Persuade

What this book is, and who it's for

Robert Cialdini's follow-up to his influential 1984 book Influence shifts the frame from persuasion to pre-suasion: what you direct attention to in the moments BEFORE a request can be the deciding factor in whether the request lands. The book is research-backed (Cialdini draws on three decades of social-psychology experiments) and tactically specific — what question to ask before the offer, what image to put in the field of view, what story to seed. Read this after Carnegie and Voss when you're ready for the precision instruments rather than the relationship frame.