LAW 6: COURT ATTENTION AT ALL COST
Chapter summary from The 48 Laws of Power by Robert Greene.
If you stay invisible, you become optional. People reward what they notice, not what is merely true.
Create attention strategically. Build a signature: a specialty, a style, a concept, a visible advantage people associate with you. Use timing and scarcity, not constant noise. Show up when it matters, then step back before you become routine.
Attention is a currency. It buys access, forgiveness, allies, and second chances. If the attention turns hostile, redirect it before it hardens into a permanent label. Take control of the frame: give people something new to repeat.
Visibility is not vanity. It is positioning. If you do not define your presence, others will define it for you, and the definition will not be generous.
A 30-second summary — and that's the point. Read Stacks chapters are deliberately short. The full The 48 Laws of Power edition has the examples, the longer argument, and the moments worth re-reading. If this resonated, the Bookshop link below supports the author and an indie bookstore.
The 48 Laws of Power is part of this curated reading path — each pairing it with 3 other books that sharpen the same idea: