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8 books like Shoe Dog

Shoe Dog is Phil Knight's own story of Nike's early years: selling Japanese running shoes from his car, years close to bankruptcy, and the bank and supplier crises that almost ended it. These eight are for readers who liked the founder's view of the messy middle of building a company.

  1. #1

    The Everything Store

    by Brad Stone

    The closest match. Brad Stone's history of Amazon from Jeff Bezos's early days has the same mix of big bets and near misses.

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  2. The Hard Thing About Hard Things by Ben Horowitz — book cover
    #2

    The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

    by Ben Horowitz

    Horowitz on what Knight lived through: running low on money, layoffs and choices with no good option, from a CEO who nearly lost his own company.

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  3. #3

    The Wright Brothers

    by David McCullough

    Two bicycle-shop owners from Dayton who kept going on their own money and stubbornness. McCullough tells it as a founder story, decades before Nike.

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  4. #4

    Good to Great

    by Jim Collins

    Collins asks what lifted a few ordinary companies to lasting results. A useful frame for what Nike got right once the chaos settled.

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  5. #5

    Built to Last

    by Jim Collins

    Collins's earlier study of companies that lasted for decades, and the habits that kept them going after the founders left.

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  6. #6

    The E-Myth Revisited

    by Michael Gerber

    Knight kept an accounting job while running the company at night. Gerber explains why small businesses stall when the owner does every job himself.

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  7. #7

    The Innovator's Dilemma

    by Clayton Christensen

    Nike grew in a market the established shoe brands treated as small. Christensen explains why big, well-run companies keep missing markets like that.

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  8. #8

    Rework

    by Jason Fried

    The opposite style to Nike's rush to grow: the Basecamp founders on staying small, keeping costs low and shipping early.

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