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The Power of Habit

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A toothpaste ad in 1900 turned brushing into a universal habit. The pattern repeats.
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Cue → Routine → Reward.
Pepsodent learned it first.
Alcoa multiplied 5× by changing one keystone habit.
AA works because the room loans you belief.

The brain doesn't remove habits — it only overwrites the routine.

8 mechanics for the loop running your day.

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READ STACKSSUMMARYRead in 2 min, 11 slides.from The Power of Habitby Charles Duhigg
Slide 1 / 11
Hook · chapter title page
READ STACKS1900. Most Americansdidn't brush their teeth.Pepsodent ran one ad campaign —'feel that film on your teeth?'Ten years later,brushing was a universal habit.The cue did the work.from The Power of Habitby Charles Duhigg
Slide 2 / 11
Quote · the central claim
READ STACKSEvery habit is a loop.Cue → Routine → Reward.The smell of coffee.You walk to the kitchen.You feel awake.Your brain learns the sequence.The craving glues it shut.from The Power of Habitby Charles Duhigg
Slide 3 / 11
The idea
READ STACKSThe brain doesn't remove habits.It overwrites them.The craving stays.The cue stays.Only the routine in the middlecan change.That is the golden rule.from The Power of Habitby Charles Duhigg
Slide 4 / 11
Quote · the central claim
READ STACKSSome habits matter more than others.Duhigg calls them keystone habits.Make your bed every morning,start exercising,family dinner at the table —these touch a hundred other habitswithout you trying.from The Power of Habitby Charles Duhigg
Slide 5 / 11
The idea
READ STACKSPaul O'Neill became CEO of Alcoaand promised one thing: safety.Not profit. Not growth.Safety.Five years later Alcoa's valuehad multiplied five times.The keystone moved everything.from The Power of Habitby Charles Duhigg
Slide 6 / 11
Quote · the central claim
READ STACKSWillpower is not a trait.It's a muscle.It gets tired during the day.It grows with use.Make the hard decision early.Leave the late hoursfor the work that doesn't fight back.from The Power of Habitby Charles Duhigg
Slide 7 / 11
The idea
READ STACKSTo change a habit, audit it.Write the cue: time, place, mood,last thing you did,who was around.The craving hides in those five.Until you name it,you can't replace it.from The Power of Habitby Charles Duhigg
Slide 8 / 11
Quote · the central claim
READ STACKSBelief is the catalyst.AA works not becauseof the twelve steps —but because the groupbelieves change is possiblewhen you don't yet.The room loans you the beliefuntil you can buy your own.from The Power of Habitby Charles Duhigg
Slide 9 / 11
The idea
READ STACKSOrganizations have habits too.The London Underground fire of 1987killed 31 peoplebecause no department's habitincluded fighting fires.Until systems own routines,no one owns outcomes.from The Power of Habitby Charles Duhigg
Slide 10 / 11
The idea
READ STACKSThat's the loop.Duhigg's full book — free in bio.Save for the next habityou're tired of fighting.from The Power of Habitby Charles Duhigg
Slide 11 / 11
Quote · the central claim

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