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Choosing Your Customers

From The Mom Test: How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You by Rob Fitzpatrick

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Choosing Your Customers

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The final chapter shifts from how to talk to customers to which customers to talk to. — The Mom Test, Ch. 7 · Choosing Your Customers Full chapter free at readstacks.com (link in bio). New chapter every week. Save this for your TBR. #booktok #nonfiction #booksummary #themomtest #robfitzpatrick

READ STACKSCHAPTER07Choosing YourCustomersfrom The Mom Testby Rob Fitzpatrick
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Hook · chapter title page
I.THE CLAIM“The final chaptershifts from howto talk tocustomers towhich customersto talk to.”from The Mom Testby Rob Fitzpatrick
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Quote · the central claim
II.THE IDEAProblem: bespecific aboutwhich problem oftheirs you'resolving,and how it ranksagainst theirother problems.from The Mom Testby Rob Fitzpatrick
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The idea
III.THE MOVETheconversationsare how you findthat segment.from The Mom Testby Rob Fitzpatrick
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The move
READ THE FULL CHAPTERRead Stacksfrom The Mom Testby Rob Fitzpatrickreadstacks.com
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CTA · readstacks.com

Reference: the full chapter summary lives at readstacks.com/books/the-mom-test-rob-fitzpatrick/chapter-7-choosing-your-customers/

Iterate: if the auto-extracted slide text needs work, the source HTML lives in data/bookpop/chapters.json and slide-build logic in lib/social-slides.ts.