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The Cost of Zero Cost

From Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

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The Cost of Zero Cost

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The chapter examines the asymmetric power of the word free. — Predictably Irrational, Ch. 3 · The Cost of Zero Cost Full chapter free at readstacks.com (link in bio). New chapter every week. Save this for your TBR. #booktok #nonfiction #booksummary #predictablyirrational #danariely

READ STACKSCHAPTER03The Cost ofZero Costfrom Predictably Irrationalby Dan Ariely
Slide 1 / 5
Hook · chapter title page
I.THE CLAIM“The chapterexamines theasymmetric powerof the word free.”from Predictably Irrationalby Dan Ariely
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Quote · the central claim
II.THE IDEAThe chapterargues thathumans treatfree as aspecial categoryexempt fromcost-benefitthinking.from Predictably Irrationalby Dan Ariely
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The idea
III.THE MOVEThe pull of freeroutinelyproducesdecisions thatcarefulcost-benefitanalysis wouldnot endorse.from Predictably Irrationalby Dan Ariely
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The move
READ THE FULL CHAPTERRead Stacksfrom Predictably Irrationalby Dan Arielyreadstacks.com
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CTA · readstacks.com

Reference: the full chapter summary lives at readstacks.com/books/predictably-irrational-dan-ariely/chapter-3-the-cost-of-zero-cost/

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