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Credible

From Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

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Credible

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External credibility comes from cited authorities — research, statistics, experts the audience already trusts. — Made to Stick, Ch. 4 · Credible Full chapter free at readstacks.com (link in bio). New chapter every week. Save this for your TBR. #booktok #nonfiction #booksummary #madetostick #chipheathdanheath

READ STACKSCHAPTER04Crediblefrom Made to Stickby Chip Heath & Dan Heath
Slide 1 / 5
Hook · chapter title page
I.THE CLAIM“Externalcredibility comesfrom citedauthorities —research,statistics,experts theaudience alreadytrusts.”from Made to Stickby Chip Heath & Dan Heath
Slide 2 / 5
Quote · the central claim
II.THE IDEAThe audiencewill not giveyou credibilityby default;you have to earnit once,then spend it.from Made to Stickby Chip Heath & Dan Heath
Slide 3 / 5
The idea
III.THE MOVEVivid,specific detailsupplies it,because concreteparticulars feeltrue.from Made to Stickby Chip Heath & Dan Heath
Slide 4 / 5
The move
READ THE FULL CHAPTERRead Stacksfrom Made to Stickby Chip Heath & Dan Heathreadstacks.com
Slide 5 / 5
CTA · readstacks.com

Reference: the full chapter summary lives at readstacks.com/books/made-to-stick-chip-dan-heath/chapter-4-credible/

Iterate: if the auto-extracted slide text needs work, the source HTML lives in data/bookpop/chapters.json and slide-build logic in lib/social-slides.ts.