Skip to main content
← Back to social post library
TikTok carousel · 5 slides · 1080×1920 portrait

Unexpected

From Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

Ready to post

Tap to save 5 slides to Photos (iOS) or download as PNGs (desktop), then upload to TikTok as a photo carousel + paste the caption below.

Suggested TikTok post

Title

tap and hold to copy

Unexpected

Description

tap and hold to copy

Attention is the gating resource for any communication. — Made to Stick, Ch. 2 · Unexpected Full chapter free at readstacks.com (link in bio). New chapter every week. Save this for your TBR. #booktok #nonfiction #booksummary #madetostick #chipheathdanheath

READ STACKSCHAPTER02Unexpectedfrom Made to Stickby Chip Heath & Dan Heath
Slide 1 / 5
Hook · chapter title page
I.THE CLAIM“Attention is thegating resourcefor anycommunication.”from Made to Stickby Chip Heath & Dan Heath
Slide 2 / 5
Quote · the central claim
II.THE IDEAThe practicalmove is toidentify theaudience'sdefaultexpectationabout your topicand design youropening tobreak it.from Made to Stickby Chip Heath & Dan Heath
Slide 3 / 5
The idea
III.THE MOVESurprise worksbecause the mindis a predictionmachine;when apredictionfails,attention snapsto the anomaly.from Made to Stickby Chip Heath & Dan Heath
Slide 4 / 5
The move
READ THE FULL CHAPTERRead Stacksfrom Made to Stickby Chip Heath & Dan Heathreadstacks.com
Slide 5 / 5
CTA · readstacks.com

Reference: the full chapter summary lives at readstacks.com/books/made-to-stick-chip-dan-heath/chapter-2-unexpected/

Iterate: if the auto-extracted slide text needs work, the source HTML lives in data/bookpop/chapters.json and slide-build logic in lib/social-slides.ts.