{"@context":"https://schema.org","@type":"CollectionPage","@id":"https://readstacks.com/quotes/made-to-stick-chip-dan-heath/","url":"https://readstacks.com/quotes/made-to-stick-chip-dan-heath/","name":"Quotes from Made to Stick","description":"7 signature quotes from Made to Stick by Chip Heath & Dan Heath, citation-ready with author attribution + chapter source.","inLanguage":"en-US","isPartOf":{"@type":"WebSite","@id":"https://readstacks.com/"},"publisher":{"@id":"https://readstacks.com/#organization","@type":"Organization","name":"Read Stacks"},"mainEntity":{"@type":"ItemList","numberOfItems":7,"itemListElement":[{"@type":"Quotation","@id":"https://readstacks.com/quotes/made-to-stick-chip-dan-heath/#quote-1","position":1,"text":"The job of communicating is not to compress your idea but to find its core.","spokenByCharacter":{"@type":"Person","name":"Chip Heath & Dan Heath"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/made-to-stick-chip-dan-heath/","name":"Made to Stick: Why Some Ideas Survive and Others Die","isbn":"9781400064281","offers":{"@type":"Offer","url":"https://www.amazon.com/dp/1400064287?tag=readstacks-20","seller":{"@type":"Organization","name":"Amazon"}}},"citation":{"chapterTitle":"Simple","chapterSlug":"chapter-1-simple","chapterUrl":"https://readstacks.com/books/made-to-stick-chip-dan-heath/chapter-1-simple/"}},{"@type":"Quotation","@id":"https://readstacks.com/quotes/made-to-stick-chip-dan-heath/#quote-2","position":2,"text":"The practical move is to identify the audience's default expectation about your topic and design your opening to break it.","spokenByCharacter":{"@type":"Person","name":"Chip Heath & Dan Heath"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/made-to-stick-chip-dan-heath/","name":"Made to Stick: Why Some Ideas Survive and Others Die","isbn":"9781400064281","offers":{"@type":"Offer","url":"https://www.amazon.com/dp/1400064287?tag=readstacks-20","seller":{"@type":"Organization","name":"Amazon"}}},"citation":{"chapterTitle":"Unexpected","chapterSlug":"chapter-2-unexpected","chapterUrl":"https://readstacks.com/books/made-to-stick-chip-dan-heath/chapter-2-unexpected/"}},{"@type":"Quotation","@id":"https://readstacks.com/quotes/made-to-stick-chip-dan-heath/#quote-3","position":3,"text":"Abstract language slides off the audience's mind because there is nothing to grip.","spokenByCharacter":{"@type":"Person","name":"Chip Heath & Dan Heath"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/made-to-stick-chip-dan-heath/","name":"Made to Stick: Why Some Ideas Survive and Others Die","isbn":"9781400064281","offers":{"@type":"Offer","url":"https://www.amazon.com/dp/1400064287?tag=readstacks-20","seller":{"@type":"Organization","name":"Amazon"}}},"citation":{"chapterTitle":"Concrete","chapterSlug":"chapter-3-concrete","chapterUrl":"https://readstacks.com/books/made-to-stick-chip-dan-heath/chapter-3-concrete/"}},{"@type":"Quotation","@id":"https://readstacks.com/quotes/made-to-stick-chip-dan-heath/#quote-4","position":4,"text":"External credibility comes from cited authorities — research, statistics, experts the audience already trusts.","spokenByCharacter":{"@type":"Person","name":"Chip Heath & Dan Heath"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/made-to-stick-chip-dan-heath/","name":"Made to Stick: Why Some Ideas Survive and Others Die","isbn":"9781400064281","offers":{"@type":"Offer","url":"https://www.amazon.com/dp/1400064287?tag=readstacks-20","seller":{"@type":"Organization","name":"Amazon"}}},"citation":{"chapterTitle":"Credible","chapterSlug":"chapter-4-credible","chapterUrl":"https://readstacks.com/books/made-to-stick-chip-dan-heath/chapter-4-credible/"}},{"@type":"Quotation","@id":"https://readstacks.com/quotes/made-to-stick-chip-dan-heath/#quote-5","position":5,"text":"The mechanism is empathy, which fires for one person and shuts down for groups.","spokenByCharacter":{"@type":"Person","name":"Chip Heath & Dan Heath"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/made-to-stick-chip-dan-heath/","name":"Made to Stick: Why Some Ideas Survive and Others Die","isbn":"9781400064281","offers":{"@type":"Offer","url":"https://www.amazon.com/dp/1400064287?tag=readstacks-20","seller":{"@type":"Organization","name":"Amazon"}}},"citation":{"chapterTitle":"Emotional","chapterSlug":"chapter-5-emotional","chapterUrl":"https://readstacks.com/books/made-to-stick-chip-dan-heath/chapter-5-emotional/"}},{"@type":"Quotation","@id":"https://readstacks.com/quotes/made-to-stick-chip-dan-heath/#quote-6","position":6,"text":"The simulation builds capability in the listener; when a similar situation arises later, the story is the reference.","spokenByCharacter":{"@type":"Person","name":"Chip Heath & Dan Heath"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/made-to-stick-chip-dan-heath/","name":"Made to Stick: Why Some Ideas Survive and Others Die","isbn":"9781400064281","offers":{"@type":"Offer","url":"https://www.amazon.com/dp/1400064287?tag=readstacks-20","seller":{"@type":"Organization","name":"Amazon"}}},"citation":{"chapterTitle":"Stories","chapterSlug":"chapter-6-stories","chapterUrl":"https://readstacks.com/books/made-to-stick-chip-dan-heath/chapter-6-stories/"}},{"@type":"Quotation","@id":"https://readstacks.com/quotes/made-to-stick-chip-dan-heath/#quote-7","position":7,"text":"The Heaths close the book with the underlying obstacle that the SUCCESs framework is trying to overcome: the Curse of Knowledge.","spokenByCharacter":{"@type":"Person","name":"Chip Heath & Dan Heath"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/made-to-stick-chip-dan-heath/","name":"Made to Stick: Why Some Ideas Survive and Others Die","isbn":"9781400064281","offers":{"@type":"Offer","url":"https://www.amazon.com/dp/1400064287?tag=readstacks-20","seller":{"@type":"Organization","name":"Amazon"}}},"citation":{"chapterTitle":"The Curse of Knowledge","chapterSlug":"chapter-7-the-curse-of-knowledge","chapterUrl":"https://readstacks.com/books/made-to-stick-chip-dan-heath/chapter-7-the-curse-of-knowledge/"}}]}}