{"@context":"https://schema.org","@type":"CollectionPage","@id":"https://readstacks.com/quotes/influence-the-psychology-of-persuasion-robert-cialdini/","url":"https://readstacks.com/quotes/influence-the-psychology-of-persuasion-robert-cialdini/","name":"Quotes from Influence","description":"9 signature quotes from Influence by Robert Cialdini, citation-ready with author attribution + chapter source.","inLanguage":"en-US","isPartOf":{"@type":"WebSite","@id":"https://readstacks.com/"},"publisher":{"@id":"https://readstacks.com/#organization","@type":"Organization","name":"Read Stacks"},"mainEntity":{"@type":"ItemList","numberOfItems":9,"itemListElement":[{"@type":"Quotation","@id":"https://readstacks.com/quotes/influence-the-psychology-of-persuasion-robert-cialdini/#quote-1","position":1,"text":"Cialdini's claim is that humans have parallel shortcuts — short, automatic responses we run when full deliberation would cost too much time.","spokenByCharacter":{"@type":"Person","name":"Robert Cialdini"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/influence-the-psychology-of-persuasion-robert-cialdini/","name":"Influence: The Psychology of Persuasion","isbn":"9780062937650","offers":{"@type":"Offer","url":"https://www.amazon.com/dp/0062937650?tag=readstacks-20","seller":{"@type":"Organization","name":"Amazon"}}},"citation":{"chapterTitle":"Weapons of Influence","chapterSlug":"chapter-1-weapons-of-influence","chapterUrl":"https://readstacks.com/books/influence-the-psychology-of-persuasion-robert-cialdini/chapter-1-weapons-of-influence/"}},{"@type":"Quotation","@id":"https://readstacks.com/quotes/influence-the-psychology-of-persuasion-robert-cialdini/#quote-2","position":2,"text":"The rule is universal: when someone gives you something, you feel obligated to give back.","spokenByCharacter":{"@type":"Person","name":"Robert Cialdini"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/influence-the-psychology-of-persuasion-robert-cialdini/","name":"Influence: The Psychology of Persuasion","isbn":"9780062937650","offers":{"@type":"Offer","url":"https://www.amazon.com/dp/0062937650?tag=readstacks-20","seller":{"@type":"Organization","name":"Amazon"}}},"citation":{"chapterTitle":"Reciprocation","chapterSlug":"chapter-2-reciprocation","chapterUrl":"https://readstacks.com/books/influence-the-psychology-of-persuasion-robert-cialdini/chapter-2-reciprocation/"}},{"@type":"Quotation","@id":"https://readstacks.com/quotes/influence-the-psychology-of-persuasion-robert-cialdini/#quote-3","position":3,"text":"The mechanics are unflattering: physical attractiveness, similar background, shared interests, compliments, and proximity to attractive contexts all raise compliance rates measurably.","spokenByCharacter":{"@type":"Person","name":"Robert Cialdini"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/influence-the-psychology-of-persuasion-robert-cialdini/","name":"Influence: The Psychology of Persuasion","isbn":"9780062937650","offers":{"@type":"Offer","url":"https://www.amazon.com/dp/0062937650?tag=readstacks-20","seller":{"@type":"Organization","name":"Amazon"}}},"citation":{"chapterTitle":"Liking","chapterSlug":"chapter-3-liking","chapterUrl":"https://readstacks.com/books/influence-the-psychology-of-persuasion-robert-cialdini/chapter-3-liking/"}},{"@type":"Quotation","@id":"https://readstacks.com/quotes/influence-the-psychology-of-persuasion-robert-cialdini/#quote-4","position":4,"text":"The principle: in situations of uncertainty, we look at what others are doing to figure out what we should do.","spokenByCharacter":{"@type":"Person","name":"Robert Cialdini"},"isPartOf":{"@type":"Book","@id":"https://readstacks.com/books/influence-the-psychology-of-persuasion-robert-cialdini/","name":"Influence: The 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