{"@context":"https://schema.org","@type":"Book","@id":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/","url":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/","name":"The Tipping Point: How Little Things Can Make a Big Difference","shortTitle":"The Tipping Point","author":{"@type":"Person","name":"Malcolm Gladwell"},"isbn":"9780316346627","numberOfPages":8,"wordCount":3509,"timeRequired":"PT14M","datePublished":"2026-05-16T20:00:00Z","dateModified":"2026-05-16T20:00:00Z","publisher":{"@id":"https://readstacks.com/#organization","@type":"Organization","name":"Read Stacks"},"workExample":[{"@type":"Chapter","@id":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/introduction-the-three-rules-of-epidemics/","url":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/introduction-the-three-rules-of-epidemics/","name":"The Three Rules of Epidemics","wordCount":435,"timeRequired":"PT1.5M","abstract":"Gladwell opens with the puzzle of why some ideas, products, and behaviors spread like viruses while others, often objectively better, never tip into mass adoption. The book's central claim is that social epidemics behave the way biological ones do: most spread is invisible until a…","datePublished":"2026-05-16T20:00:00Z","dateModified":"2026-05-16T20:00:00Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-1-the-law-of-the-few/","url":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-1-the-law-of-the-few/","name":"The Law of the Few: Connectors, Mavens, and Salesmen","position":1,"wordCount":415,"timeRequired":"PT1.5M","abstract":"Most messages do not spread evenly. They spread through a small number of socially-unusual people who do the work of introduction, validation, and persuasion for everyone else. Gladwell names three types of these people and argues that any sustained social epidemic requires at least one of each.","datePublished":"2026-05-16T20:00:00Z","dateModified":"2026-05-16T20:00:00Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-2-the-stickiness-factor/","url":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-2-the-stickiness-factor/","name":"The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus","position":2,"wordCount":425,"timeRequired":"PT1.5M","abstract":"Having the right messengers is not enough. The message itself has to be designed so that it sticks — so that people remember it, act on it, and pass it on. Gladwell calls this property stickiness, and his case studies are children's educational television, which…","datePublished":"2026-05-16T20:00:00Z","dateModified":"2026-05-16T20:00:00Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-3-the-power-of-context-part-one/","url":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-3-the-power-of-context-part-one/","name":"The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime","position":3,"wordCount":438,"timeRequired":"PT2M","abstract":"The third rule is the most counterintuitive. Behavior, Gladwell argues, is far more sensitive to immediate environmental cues than people are willing to admit. Tiny features of the surrounding context — graffiti on the subway, broken windows, fare evasion — alter what is psychologically permitted, and the alteration cascades.","datePublished":"2026-05-16T20:00:00Z","dateModified":"2026-05-16T20:00:00Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-4-the-power-of-context-part-two/","url":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-4-the-power-of-context-part-two/","name":"The Power of Context (Part Two): The Magic Number One Hundred and Fifty","position":4,"wordCount":437,"timeRequired":"PT1.5M","abstract":"Context is not only environmental cues. It is also group size. Gladwell introduces anthropologist Robin Dunbar's research suggesting that humans can maintain genuine social relationships with approximately 150 people — a cognitive ceiling beyond which group cohesion breaks down.","datePublished":"2026-05-16T20:00:00Z","dateModified":"2026-05-16T20:00:00Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-5-case-study-rumors-sneakers-translation/","url":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-5-case-study-rumors-sneakers-translation/","name":"Case Study: Rumors, Sneakers, and the Power of Translation","position":5,"wordCount":432,"timeRequired":"PT1.5M","abstract":"The book's case-study chapters apply the three rules to specific examples and reveal a fourth, recurring pattern: ideas that cross between subcultures usually require translation. The message that works inside a niche almost never works outside it without modification, and the modification is itself a creative act.","datePublished":"2026-05-16T20:00:00Z","dateModified":"2026-05-16T20:00:00Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-6-case-study-suicide-smoking/","url":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/chapter-6-case-study-suicide-smoking/","name":"Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette","position":6,"wordCount":458,"timeRequired":"PT2M","abstract":"The book's most uncomfortable case study is teen smoking. Gladwell asks why decades of anti-smoking messaging have produced almost no movement in teen smoking rates despite extraordinary resources poured into prevention. The answer reveals the limits of the three rules and the difficulty of running the framework in reverse.","datePublished":"2026-05-16T20:00:00Z","dateModified":"2026-05-16T20:00:00Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/conclusion-focus-test-believe/","url":"https://readstacks.com/books/the-tipping-point-malcolm-gladwell/conclusion-focus-test-believe/","name":"Focus, Test, Believe","wordCount":469,"timeRequired":"PT2M","abstract":"The book closes with three pieces of practical advice for anyone trying to engineer their own tipping point. The first is focus: concentrate resources where the framework predicts disproportionate leverage rather than spreading them evenly across the audience.","datePublished":"2026-05-16T20:00:00Z","dateModified":"2026-05-16T20:00:00Z"}]}