{"@context":"https://schema.org","@type":"Book","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/","name":"Pre-Suasion: A Revolutionary Way to Influence and Persuade","shortTitle":"Pre-Suasion","author":{"@type":"Person","name":"Robert Cialdini"},"isbn":"9781501109799","numberOfPages":17,"wordCount":2016,"timeRequired":"PT8M","datePublished":"2025-12-24T00:12:06Z","dateModified":"2025-12-24T00:12:06Z","publisher":{"@id":"https://readstacks.com/#organization","@type":"Organization","name":"Read Stacks"},"workExample":[{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/introduction-pre-suasion-an-introduction/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/introduction-pre-suasion-an-introduction/","name":"Pre-suasion: an introduction","wordCount":124,"timeRequired":"PT1M","abstract":"Persuasion doesn’t begin when you speak. It begins in the instant before you speak, when attention is already pointed somewhere and the mind is already leaning. That leaning is the quiet advantage. If I can shape what you notice first—what feels relevant, urgent, or safe—then…","datePublished":"2025-12-24T00:20:17Z","dateModified":"2025-12-24T00:20:17Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-1-privileged-moments/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-1-privileged-moments/","name":"Privileged moments","position":1,"wordCount":124,"timeRequired":"PT1M","abstract":"Some moments are unusually ‘soft’—the mind is searching, uncertain, or freshly oriented, and a small cue can steer the whole conversation. These privileged moments appear at transitions: when someone has just agreed to something small, just been asked a question, just walked into a space,…","datePublished":"2025-12-24T00:20:17Z","dateModified":"2025-12-24T00:20:17Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-2-the-importance-of-attention-is-importance/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-2-the-importance-of-attention-is-importance/","name":"The importance of attention…is importance","position":2,"wordCount":118,"timeRequired":"PT1M","abstract":"Attention is not a spotlight that reveals importance. It often creates importance. When something captures the focus—your name, a looming deadline, a vivid image, a pointed question—the mind treats it as the center of the situation.","datePublished":"2025-12-24T00:20:17Z","dateModified":"2025-12-24T00:20:17Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-3-whats-focal-is-causal/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-3-whats-focal-is-causal/","name":"What’s focal is causal","position":3,"wordCount":120,"timeRequired":"PT1M","abstract":"When people explain why something happened, they usually point to what was most prominent in their awareness. Make a factor focal and it starts to look causal. A small change in salience—a word, an image, a number, a question—can shift what someone blames, credits, fears,…","datePublished":"2025-12-24T00:20:17Z","dateModified":"2025-12-24T00:20:17Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-4-commanders-of-attention-1-the-attractors/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-4-commanders-of-attention-1-the-attractors/","name":"Commanders of attention 1: the attractors","position":4,"wordCount":128,"timeRequired":"PT1M","abstract":"Some stimuli seize attention almost automatically. They don’t persuade by themselves; they open the gate. Attractors are the cues that pull the mind toward a target: what relates to the self, what signals danger or opportunity, what is novel, vivid, or unfinished.","datePublished":"2025-12-24T00:20:17Z","dateModified":"2025-12-24T00:20:17Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-5-commanders-of-attention-2-the-magnetizers/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-5-commanders-of-attention-2-the-magnetizers/","name":"Commanders of attention 2: the magnetizers","position":5,"wordCount":111,"timeRequired":"PT1M","abstract":"Getting attention is one problem. Keeping it is another. Magnetizers are features that make attention stick: unanswered questions, incomplete patterns, tension that promises resolution, and experiences that invite participation. They exploit a simple discomfort—the mind dislikes loose ends.","datePublished":"2025-12-24T00:20:17Z","dateModified":"2025-12-24T00:20:17Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-6-the-primacy-of-associations-i-link-therefore-i-think/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-6-the-primacy-of-associations-i-link-therefore-i-think/","name":"The primacy of associations: I link, therefore I think","position":6,"wordCount":119,"timeRequired":"PT1M","abstract":"Before we ‘think’ in a deliberate way, we link. The mind connects the present cue to whatever sits nearest in memory—images, feelings, categories—and those links shape judgment. Associations work like defaults. If a message arrives while concepts like safety, trust, or threat are active, it gets interpreted through those concepts.","datePublished":"2025-12-24T00:20:17Z","dateModified":"2025-12-24T00:20:17Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-7-persuasive-geographies-all-the-right-places-all-the-right-traces/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-7-persuasive-geographies-all-the-right-places-all-the-right-traces/","name":"Persuasive geographies: all the right places, all the right traces","position":7,"wordCount":117,"timeRequired":"PT1M","abstract":"Where a request is made can matter as much as what is requested. Places carry meaning. A room, a website, a desk, a doorway—each brings a set of associations that quietly preloads the mind: formality, intimacy, caution, generosity, competition.","datePublished":"2025-12-24T00:20:18Z","dateModified":"2025-12-24T00:20:18Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-8-the-mechanics-of-pre-suasion-causes-constraints-and-correctives/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-8-the-mechanics-of-pre-suasion-causes-constraints-and-correctives/","name":"The mechanics of pre-suasion: causes, constraints, and correctives","position":8,"wordCount":117,"timeRequired":"PT1M","abstract":"Pre-suasion works through simple mechanics: attention narrows, associations activate, and the mind uses what’s most available to build meaning. But there are constraints. If the setup is too obvious, people feel manipulated and push back.","datePublished":"2025-12-24T00:20:18Z","dateModified":"2025-12-24T00:20:18Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-9-six-main-roads-to-change-broad-boulevards-as-smart-shortcuts/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-9-six-main-roads-to-change-broad-boulevards-as-smart-shortcuts/","name":"Six main roads to change: broad boulevards as smart shortcuts","position":9,"wordCount":116,"timeRequired":"PT1M","abstract":"Once attention is prepared, the message still needs a route into action. I’ve seen a small set of broad ‘roads’ that reliably move people. They are shortcuts the mind uses when deciding: return favors (reciprocity), follow those we like (liking), look to the crowd (social…","datePublished":"2025-12-24T00:20:18Z","dateModified":"2025-12-24T00:20:18Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-10-unity-1-being-together/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-10-unity-1-being-together/","name":"Unity 1: being together","position":10,"wordCount":114,"timeRequired":"PT1M","abstract":"Influence strengthens when people stop feeling like separate units and start feeling like members of the same ‘we.’ Unity begins with belonging: shared identity, shared story, shared fate. When that bond is real, requests are interpreted as cooperation, not extraction.","datePublished":"2025-12-24T00:20:18Z","dateModified":"2025-12-24T00:20:18Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-11-unity-2-acting-together/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-11-unity-2-acting-together/","name":"Unity 2: acting together","position":11,"wordCount":122,"timeRequired":"PT1M","abstract":"Unity isn’t only an idea. It is often built through shared action. When people move in coordination—working on the same task, pursuing the same goal, following the same rhythm—they start to experience alignment. The ‘we’ becomes felt, not argued.","datePublished":"2025-12-24T00:20:18Z","dateModified":"2025-12-24T00:20:18Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-12-ethical-use-a-pre-pre-suasive-consideration/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-12-ethical-use-a-pre-pre-suasive-consideration/","name":"Ethical use: a pre-pre-suasive consideration","position":12,"wordCount":118,"timeRequired":"PT1M","abstract":"Influence tools are amplifiers. They don’t create value; they magnify what is already there. So the ethical question comes first: am I directing attention toward something that serves the person I’m persuading, or am I steering them away from their own interests?","datePublished":"2025-12-24T00:20:18Z","dateModified":"2025-12-24T00:20:18Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-13-post-suasion-aftereffects/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/chapter-13-post-suasion-aftereffects/","name":"Post-suasion: aftereffects","position":13,"wordCount":117,"timeRequired":"PT1M","abstract":"The moment after agreement is not the end. It is the start of what the person will remember. Once someone chooses, the mind hunts coherence: it edits the story so the choice feels sensible, and it notices evidence that supports it.","datePublished":"2025-12-24T00:20:18Z","dateModified":"2025-12-24T00:20:18Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/notes-pre-suasion-a-revolutionary-way-to-influence-and-persuade/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/notes-pre-suasion-a-revolutionary-way-to-influence-and-persuade/","name":"Pre-Suasion: A Revolutionary Way to Influence and Persuade","wordCount":123,"timeRequired":"PT1M","abstract":"Notes are where the argument slows down and shows its joints: extra findings, details, and clarifications that didn’t fit the narrative flow. They also credit the researchers who did the counting. They change how a claim feels.","datePublished":"2025-12-24T00:20:18Z","dateModified":"2025-12-24T00:20:18Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/index-pre-suasion-a-revolutionary-way-to-influence-and-persuade/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/index-pre-suasion-a-revolutionary-way-to-influence-and-persuade/","name":"Pre-Suasion: A Revolutionary Way to Influence and Persuade","wordCount":118,"timeRequired":"PT1M","abstract":"An index turns influence into a tool you can retrieve under pressure. When you’re about to make a request, you don’t need inspiration—you need the right lever: attention cues, association tactics, unity builders, ethical tests, and post-agreement steps that prevent regret.","datePublished":"2025-12-24T00:20:18Z","dateModified":"2025-12-24T00:20:18Z"},{"@type":"Chapter","@id":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/references/","url":"https://readstacks.com/books/pre-suasion-a-revolutionary-way-to-influence-and-persuade/references/","name":"REFERENCES","wordCount":110,"timeRequired":"PT1M","abstract":"References are the spine beneath the stories: experiments, papers, and data that anchor the claims in observable behavior. They also reveal a pattern: pre-suasion is not magic, it is repeated evidence that attention and association shape judgment before deliberation begins.","datePublished":"2025-12-24T00:20:18Z","dateModified":"2025-12-24T00:20:18Z"}]}